We talked to hundreds of young women about smoking and quitting, and came across the idea of creating a fabulous but affordable piece of jewellery that could be a symbol of the freedom we’re all after.

We took that idea to local jewellery designer, Kylie Gartside (who has her own quit story!) and asked her to design a piece you could buy for yourself or someone you care about. We also knew that any money that was made should go to making a difference in the lives of young Queenslanders.

The result? A simple but gorgeous range of anodised aluminium dogtags, ‘reinvented’ in a colour range to suit every woman’s taste, and even guys.

There’s 3 big reasons to buy them – all strangely starting with ‘s’!

Strength
For yourself – I can do this.

Support
For someone you care about – I know you can do this.

Solidarity
To wear yourself – I’m standing with you in this.

Wear them out and proud or private and personal. They stand for freedom and conquering the things that hold us back. They’re a token of belief, a small but beautiful object, inspiring and empowering.