Young women across Queensland – who spoke with a researcher in groups to tell about their experiences of smoking and quitting.
New Word Order Consortium – a group of creative people who pulled together the website, the television advertisements and all of the pieces of the campaign.
Kylie Gartside – a Brisbane-based jeweller who developed the dogtags and shared her own quitting story.
Mihirangi – who recorded the theme song “Feeling Good” and shared her personal philosophy on being a powerful, free and beautiful woman.
A range of people who work in the field including the Queensland Cancer Fund, Queensland Health, the Quitline, University of Queensland and Women’s Health Queensland Wide, also helped develop the campaign.